Project: Visual Identity

The Boba, a brand new bubble tea business, is known for their delicious tea drinks made with all natural ingredients. They were in need of a visual identity to align with their goals and reach a larger audience.

Solution: I designed a logo suite including a main, secondary, and brand mark, a color palette that fits their vibe, typography that aligns with their playful edge, and custom icons & illustrations to tie their brand all together.