Branding vs 'Just a Logo'

As a new business owner, you may choose to DIY your logo in Canva. Why not! It’s free, right?

Yes, BUT you must understand all the free elements and fonts provided in Canva are not available for trademark meaning you DON'T own your logo.

Gold Lion Coffee House, Buffalo, NY

Photography: UniArt Designs

Sure, it makes sense cost-wise to DIY but there are so many benefits to investing in a brand strategy & identity system. Hiring an experienced designer ensures you’ll reach your target audience and set your business up for success.

Your logo is the front page of your business, your brand identity is the whole book.

You might wonder the difference between visual identity vs brand identity. 

Visual Identity contains the visual assets of your brand including logo suite, typography, color palette, icons, illustrations, photography direction, and brand patterns.

Brand Identity is the entire system of your brand consisting of your visual identity along with brand strategy, market research, creative direction, competitor research, brand messaging & personality, brand mission, vision & goals, etc.

Your logo by itself is just a lone wolf, that’s why you should invest in the whole pack.

Your business will thank you.

Example:

Let's chat about your business goals.